For over 15 years I have known online marketing and ecommerce is the way of the future. Back then the web was still in it's infancy and the Usenet Newsgroups was the most universal media for products and services. However, advertising was not allowed on Usenet as it was designed specifically for collaboration and research. Today, we have social networks, forums, blogs and specialty platforms like Joomla and Twitter. You also need to have a RSS feed.
A successful online marketing campaign needs to utilize as many of these services and platforms as possible. And, as the article points out, you need to update your web site at least once a month.
-- Philip Ramsey Web Master Breakfast With Fran: http://www.becometheboss.net BecomeTheBoss.net RSS: http://feeds.feedburner.com/~r/BecomethebossnetSmallBusinessNetworkingBreakfastClubPresents/~6/2 Blog: http://philipramsey.blogspot.com Blog RSS: http://feeds.feedburner.com/~r/PhilipRamsey/~6/2